Eastern Western Motor Group has secured the I-Caur franchise and will be representing the brand in Dundee, Perth and Stirling.
I-Caur is a premium brand from the Chery Group and sits above all other Chery brands currently available in the UK.
“We opened our first Chery business in Dundee in late 2025 and one year on, have expanded to five Chery locations across East and Central Scotland.
“We have been impressed with the Chery Group’s ambition, simplicity and the Chery UK leadership team,” said Keith Duncan, group managing director at Eastern Western Motor Group.
“The Chery brand has proved to be a very successful and profitable addition to the group. This has given us the confidence and desire to expand our Chery Group representation with I-Caur.
“Our group motto is to be Brilliant at the B.A.S.I.C.S. and Chery Group appear to have the same pragmatic approach and a desire not to over-complicate doing business. This has worked well for all parties.
“John La Trobe has an excellent relationship with Chery UK, and we thank him for his extensive work on this project.
“We are also delighted to announce Jim Brown has been appointed franchise director for I-Caur, adding this to his FD responsibilities for Honda, Chery and Dealuxe @ Car Deal Warehouse at the iconic Riverside Drive location in Dundee.
“We would also like to thank Mike Ma of I-Caur / Chery Group for placing his trust and faith in EWMG.”
