Top end dealer H.R. Owen has officially launched the flagship Aston Martin Q London business at 14 Berkeley Square in London.
Officially opened yesterday it marks the return of an H.R. Owen-operated Aston Martin showroom in London after around 50 years.
The new showroom brings Aston Martin’s latest “ultra-luxury” brand to Mayfair, supported by an aftersales facility at Burr Road in Wandsworth.
The opening also coincides with the global debut of the new Aston Martin DBX GT.
The showroom is over two floors on the east side of the square, sitting behind a Portland stone frontage bearing Aston Martin’s wings.
Inside, a double-height central space framed by bronze-clad arches displays up to four models, while the specification lounge houses a materials library of more than 500 physical samples and a configurator screen measuring around eight metres wide.
On the lower floor, a timber-panelled private consultation room, reached by a concealed guest lift or a glass and limestone staircase, hosts appointments and occasional events.
Ken Choo, CEO of H.R. Owen, said: “Aston Martin Q London represents an important milestone for our Group.
“Mayfair is home to some of the finest automotive retail experiences in the world, and we are proud to bring Aston Martin back into this exceptional address alongside our other prestigious showrooms.
“This new location, together with our Wandsworth aftersales facility, underlines our long-term commitment to offering clients the very best of British luxury motoring.”
Adrian Hallmark, CEO of Aston Martin, said: “Aston Martin Q London will play a uniquely important role in the world of Aston Martin.
“Not only does this dramatic and elegant space offer an excellent backdrop for our product range, but it gives us a prominent window in one of the world’s most pre-eminent luxury shopping destinations.
“We are delighted to be continuing our partnership with H.R. Owen, and I look forward to many more customer-facing events and activations in Mayfair.”
H.R. Owen has a big presence in Berkeley Square, representing Ferrari, Jack Barclay Bentley, Bugatti, Rolls-Royce Motor Cars London and Lamborghini Mayfair, as well as the nearby Lotus Mayfair.
H.R. Owen Group has been investing heavily in dealerships, including the recent opening of Lamborghini Mayfair, the multi-marque Hatfield development and the refurbishment of Lamborghini Manchester.
