Keyloop and Autotrader are further integrating their systems and data to improve the accuracy, efficiency, and performance of digital advertising across new and used vehicles.
Retailers using Keyloop’s Vehicle Hub inventory management system can access Autotrader’s comprehensive Vehicle Data, as well as its market leading Valuations.
Ian Plummer, Chief Customer Officer at Autotrader, said: “In such a fast-moving market, retailers need accurate vehicle data, trusted valuations and the ability to act quickly when stock or pricing changes. Delays, duplication and inconsistent data can cost retailers time, margin and customer confidence.
“Our Vehicle Data gives retailers a comprehensive view of each vehicle, from standard specification and optional factory-fit features to vehicle history, helping them create better quality adverts faster and price each vehicle more accurately to its exact specification.
“By making that data and our market-leading Valuations available through Vehicle Hub, this collaboration will give retailers easier access to the insight they need within the systems they already use. Combined with real-time synchronisation, it should help them reduce manual admin, improve advert accuracy and respond faster to changing market conditions”
This helps retailers create accurate adverts, price vehicles with greater confidence and reduce the time spent manually checking or rekeying vehicle details across multiple systems.
Inventory within Keyloop systems can now be listed on Autotrader as soon as relevant details and visual assets are confirmed.
Vehicles marked as ‘under negotiation’ remain visible but locked from enquiry to avoid conflict, while sold vehicles are automatically removed to protect the customer experience and prevent duplicate leads.
