ADVERTORIAL Why repair plans need to change with the vehicle parc

By automotive-mag.com 5 Min Read

Warranty First has launched a new repair plan portfolio built around the changing shape of the UK vehicle parc with dedicated products for different fuel types and vehicle categories.

The vehicles entering the used-car market are changing.

Petrol and diesel remain an important part of dealer stock but today’s mix increasingly includes hybrids, plug-in hybrids and battery electric vehicles. Alongside them are LCVs, motorbikes, motorhomes and campervans, with alternative fuel types being introduced for these vehicles, too; each bringing different patterns of use and repair risk.

Warranty repair plans need to reflect that reality.

For years, the market could operate around a relatively familiar mechanical template. Engine, gearbox, drivetrain and electrical components formed the basis of most products, with additional protection added as vehicle technology evolved.

But there comes a point when adding more components to an existing product stops being the best answer.

Different vehicles present different risks

A battery electric vehicle should not simply be treated as a petrol or diesel car with a longer component list.

A hybrid combines combustion and electric systems. An LCV may cover significantly higher annual mileage than a passenger car. A motorhome introduces habitation equipment that has nothing to do with the engine or gearbox.

The more diverse the parc becomes, the stronger the case for repair plans designed around the vehicle from the outset.

That makes product selection clearer for dealers, gives sales teams a more straightforward proposition to explain and provides customers with protection that better reflects the vehicle they are actually buying.

Electrification makes the difference particularly clear

EVs and hybrids bring components and repair risks that simply did not feature in traditional used car products.

High-voltage batteries, traction motors, charging systems, regenerative braking and hybrid transmissions all require a different approach.

There is also the question of existing manufacturer protection. A relatively young EV may still have significant OEM battery warranty remaining, while a higher-mileage ex-fleet vehicle could be approaching its limit much sooner.

A repair plan needs to take those differences into account rather than treating electrification as an optional extra.

Building around the modern parc

That thinking is behind the new Warranty First repair plan portfolio.

Rather than adapting broadly similar products across different vehicles, the range has been rebuilt around dedicated product families: Journey for petrol and diesel cars and LCVs, Drive for hybrids, Charge for fully electric vehicles, Ride for motorbikes and Tour for motorhomes and campervans.

The structure is deliberately simple. Fuel type identifies the right family, then the vehicle’s age and mileage help determine the appropriate level of protection.

It means the product starts with the vehicle rather than trying to make the vehicle fit the product.

That matters commercially too.

A clearer, more relevant repair plan is easier to present with confidence and creates more opportunity for dealers to move beyond short-term protection designed purely to manage early repair risk.

Done well, repair plans can protect margin, support customer confidence and form part of a stronger long-term F&I proposition.

The parc has already changed. It’s time for the products supporting it to keep pace.

 

Choose the right protection for your stock

Warranty First’s new repair plan portfolio is built around the vehicles dealers are selling today, with dedicated solutions for petrol and diesel cars and LCVs, hybrids, EVs, motorbikes and leisure vehicles. Learn more on our new repair plan page or call the team on 01733 830278.

 

 

 

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