Cambria Group has added Renault and Dacia to its Invicta Motors division in Bolton, taking its representation in the town to four marques across two locations.
The dealership at Manchester Road is now trading as Invicta Renault Dacia Bolton.
Invicta already represents Mazda, Omoda and Jaecoo at a second site on Manchester Road.
Tim Duckers, group managing director of Cambria Investments Holdings, said: “Bolton is an important market for Cambria and bringing Renault and Dacia into Invicta gives us our second location in the town and further strengthens our presence in the North West.
“Renault and Dacia both have strong product ranges and clear plans for the UK market. We see a good opportunity to build on the foundations already in place in Bolton and grow the business as part of Invicta.”
Cambria has grown its retail operations through investment in existing dealerships, new franchise appointments and acquisitions.
The group returned to private ownership following a management buyout in 2021 and has continued to develop its Invicta Motors and prestige-focused Grange Motors divisions.
Cambria is ranked 35 in the Motor Trader Top 200 Dealer Groups with annual turnover of £562.2m.
