Mazda UK’s dealer network is anticipating an increase in showroom-sold units which will see volumes rise significantly from early 2027.
Growth will be driven by the launch of three new models, starting this month with the Mazda 6e and Mazda CX-5, followed later in the year by the Mazda CX-6e.
Mazda Motors UK managing director, Jeremy Thomson, said: “As a franchise, we’ve had successful partnerships with our retailers, some for as many as 50 years, which shows our belief in working collaboratively with entrepreneurial customer-focused businesses.
“2026 is a key year for Mazda. For the first time we’re launching three new models in less than six months, triggering the next phase of growth but with a strategic focus on driving more profitable sales through the network.
“In December, Mazda UK will meet senior network partners to outline the next phase in this growth strategy and share the product journey to 2030 and beyond, tailored to the unique needs of the UK market as the industry and legislation continue to evolve.”
Mazda is targeting an increase in retail sales for the new models during, in addition to higher volumes of used cars sold through its Mazda Selected approved programme.
Increased new car retail volumes are expected to drive higher levels of profitability.
Mazda is prioritising new dealer representation in Erdington, a suburb of Birmingham; Milton Keynes; Plymouth and Portsmouth.
The manufacturer will expand its authorised repairer network, mostly with existing dealer partners.
