GardX has been appointed as Chery International UK’s vehicle protection partner.
The partnership will see GardX provide vehicle protection products, account management, retailer development and marketing support for the Omoda, Jaecoo, Chery and Lepas dealer networks.
Victor Zhang, deputy CEO of Chery International UK, said: “As we continue our sustained expansion across the UK, it is essential that our retailer partners have access to programmes that deliver genuine value for both their business and their customers.
“Following a comprehensive evaluation process, GardX demonstrated an outstanding combination of product quality, industry expertise and retailer support.
“Their approach goes far beyond vehicle protection, providing our network with dedicated account management, marketing support, digital capabilities and the experience needed to help our retailers succeed.
“This programme has been designed to create a consistent, premium ownership experience across all of our brands while supporting retailer profitability and customer satisfaction.”
Billy Coutin, CEO of GardX Group, added: “Being selected by Chery International UK is a defining milestone for GardX and a tremendous endorsement of our products, our people and the retailer support model we’ve built over the past two decades.”
