Snows revamps Hampshire dealership for BYD and Denza sales

By automotive-mag.com 2 Min Read

Snows is refurbishing its dealership in Waterlooville to display the full BYD range of vehicles and the newly launched premium Denza brand.

The Hampshire dealership recently hosted a special weekend to announce its partnership with Denza.

Three examples of the Denza Bao 5 were on display, with potential customers taking them on test-drives around the town.

Produced as a plug-in hybrid (PHEV), the Bao 5 powertrain features a 1.5-litre petrol engine with front and rear electric motors.

Originally established in 2010 as a joint venture between BYD and Mercedes-Benz Group (then Daimler), Denza has evolved from a niche joint venture into a BYD flagship premium brand, with a strong focus on luxury, advanced EV technology, and high-performance plug-in hybrid systems.

Nick Humphries, General Manager for Snows BYD, said: ‘‘The Denza brand is just phenomenal. At Snows, we have really good relationships with both BYD and Denza and the cars from these two brands are most definitely here to stay.

‘‘Business is booming at our BYD dealership in Waterlooville. We have strengthened our sales team, the workshop is busy and everything is moving in the right direction. Many thanks to everyone who visited us during our busy and successful Denza event.’’

Snows is ranked 27 in the Motor Trader Top 200 Dealer Groups with annual turnover of £737.2m.

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