Solera cap hpi has called on regulators to crack down on what it describes as a growing number of rogue vehicle history websites.
It has written to the Competition and Markets Authority (CMA), urging it to investigate operators it believes are damaging consumer confidence in the vehicle provenance market.
Chris Wright, regional vice president at Solera cap hpi, said: “Consumers rely on vehicle history checks to protect themselves when making one of the biggest purchases they’ll ever make. Instead, too many are finding themselves caught by hidden subscription charges, unclear pricing and reports built on data that simply doesn’t match the quality or depth buyers expect.
“We have alerted the CMA to what we believe are rogue operators in this market because consumers deserve transparency. If you’re buying a vehicle history report, you should know exactly what data sits behind it, what you’re paying for and whether the provider stands behind its information.”
Wright added: “The vehicle history sector exists to reduce risk, not create more of it. Good provenance data protects consumers, dealers and lenders alike.
“Poor data and misleading sales practices erode confidence across the entire used car market. We believe it’s time for stronger action to ensure buyers know exactly what they’re getting before they part with their money.”
