T.C. Harrison has secured the Chery franchise for its Derby operation at Pride Park.
Chery will be located in a dedicated and newly developed showroom in the current Derby dealership. The site retains the Sales, Service and Repair facilities of Ford Passenger Cars and Commercial Vehicles.
Billy Fitch, T. C. Harrison Motor Division director, said: “we have been very impressed with the fresh approach being taken by our new Chery, Omoda and Jaecoo partners which has led to us have the confidence to diversify and invest further in these new brands in the UK market, which offer excellent choice, quality and value to our customers.
“We are very optimistic about our future with Chery Derby and have every confidence that our excellent dealership teams will deliver our traditional high level of customer service for this exciting new brand”.
This news comes soon after the addition of the KGM franchise this year, as well as Chery’s associated brands of Omoda and Jaecoo in Peterborough.
The likes of the Tiggo 4 CSH, 7, 8 and 9 will be available for purchase in Derby and surrounding areas giving added choice and value to new and existing customers.
The extensive facilities at T. C. Harrison Derby are undergoing a transformation that will meet the ambition and retail standards of Chery.
