Top UK Kia dealers got close to the World Cup action attending the final in New York as a guest of the brand.
Posting on LinkedIn, Kia UK president and CEO Paul Philpott said: “Had the pleasure of taking our High Flying dealer partners to the 2026 FIFA World Cup Final in New York this weekend.
“Despite England not making the final and Argentina forgetting the rules of football, we had the most amazing experience that I will never forget and built friendships that will last forever. Big thanks to Shore Events for an expertly organised trip.
Darren Ardron, managing director Perrys Motor Sales who was part of the group commented: “Honoured to be part of this event what a fantastic experience. Great company throughout wonderful experience thanks to all of you for making it such a great trip.”
Kia was the official mobility partner of the FIFA World Cup 2026, offering 660 vehicles for the event, including Carnival, Telluride, Sorento, Sportage, K4, Niro, and Sonet.
Kia has been an official partner of FIFA, the global football (soccer) governing body, since 2007. As FIFA’s official mobility partner, Kia will provide transportation, autonomous driving technologies and future mobility services at FIFA’s global events and tournaments until 2030.
