Say goodbye to the Honda Prologue. The automaker confirmed on Thursday that it will discontinue sales of its sole electric vehicle in the U.S. market later this year. The move follows the demise of the Acura ZDX in late 2025, and it will leave Honda without a fully electric offering in America.
“Honda will conclude sales of Prologue later this year following completion of the 2026 model year,” a spokesperson told CarBuzz. “Prologue customers will continue to receive full support through our dealer network, including service, parts, and warranty coverage.”
Policy changes advanced by the Trump administration and Congress have upended America’s EV industry. As clean-car regulations eased and the loss of the tax credit dampened demand, carmakers have yanked a slew of EVs from the market. EVs are broadly unprofitable for legacy auto manufacturers, so in some ways it’s not surprising that they jumped at the opportunity to pump the brakes. Honda was an early mover, killing the Acura ZDX last September, just before the $7,500 tax credit’s untimely expiration.
The Prologue was Honda’s last EV in the U.S.
Photo by: Honda
The Ford F-150 Lightning, Nissan Ariya, Volkswagen ID.4, Volvo EX30, and many others followed. In the second quarter, EV sales showed their strongest signs of recovery since the EV tax credit shock last year. But it looks like the devastation isn’t quite over yet.
During the Prologue’s first year on sale in 2024, it was a surprise smash hit, selling over 33,000 units and quickly becoming one of the top-selling non-Tesla EVs. Earlier this year, Honda slashed its pricing by $7,500 to make up for the end of the federal incentive. Now it’s the latest EV model to kick the bucket.
What’s different about this decision, though, compared to all the others undertaken by other manufacturers, is that this leaves Honda without any semblance of an EV strategy in the United States. In March, the automaker pulled the plug on its next-generation “0-Series” EV platform, which was supposed to yield a software-defined sedan this year, with at least two crossovers to follow. The decision also put Honda’s joint venture with Sony—and that collaboration’s Afeela EV project—on ice.
A risk for Honda is that EV sales pick back up and the company has nothing to offer customers.
Honda’s EV plans have been market by fits and starts. At one point, Honda and GM were set to collaborate on affordable EVs. That never panned out. Then the companies joined forces again, with GM manufacturing the Prologue and ZDX on its Ultium platform at its factory in Mexico. Now that’s over with too. Ultimately, the fact that Honda had farmed out the models’ development and production to another manufacturer could have made the decision to pull the plug a bit easier.
This story is developing. Check back for updates.
