H.R. Owen has deployed Autofinity’s ViHUB inventory and marketing platform across its dealerships.
A single hub where new, used and pipeline vehicles can be managed, marketed and updated in one place will provide improved efficiencies, faster speed to market, increased stock turn and more sales as a result of real-time oversight and stock control.
H.R. Owen head of search and audience Nev Luff said: “We were looking for a genuinely connected solution that saved time and helped us sell more cars. ViHUB is a superior product with a fully integrated dashboard providing us with the oversights and alerts we need to keep a vehicle progressing from on-site to sale fast.
“One of its standout features is Autotrader integration so our vehicles benefit from its vehicle taxonomy in a smooth automated process. Sales executives can also see those all-important price ratings without navigating out of one system and into another.
“It’s early days but we’re already experiencing time savings and efficiencies so we are confident that will quickly translate into sales, faster stock turn and, ultimately, improved profitability.”
Double keying is eliminated because all updates in ViHUB populate integrated applications.
A price update made in the Autofinity platform is automatically uploaded everywhere ensuring regulatory compliance is maintained.
The dashboard flags issues such as vehicles with no images, price discrepancies and incorrect mileage for immediate action.
A key element of deploying ViHUB for H.R. Owen was integration with Autotrader Connect and its new ‘Vehicle Taxonomy’ capability, which provides detailed vehicle information with the aim of transforming industry jargon into lifestyle-type descriptors.
Autofinity CEO Andy Whitehair said: “We are delighted to welcome H.R. Owen on board and even happier that their teams are experiencing such a huge difference to their daily working lives already.
“The group is made up of some of the most prestigious names in automotive with brand standards to match which can make oversight at a group level complex, we’re confident ViHUB can deliver the insight the senior leadership team need to take the group to ever higher performance levels.”
