Chery UK has opened an immersive pop-up at Future Stores on Oxford Street in London.
The experience will run until 10 May, with a focus on the recently debuted Chery Tiggo 4 CSH.
Farrell Hsu, country director at Chery UK, said: “We are very happy to announce this flagship consumer experience and brand showcase at Future Stores on Oxford Street.
“As well as creating a meaningful opportunity to connect with British consumers and share our excitement around the launch of the TIGGO 4 CSH, this installation allows us to demonstrate the advanced capabilities of our Chery Super Hybrid (CSH) system and highlight the progressive innovations that set it apart.
“Connecting with our customers in Britain remains of paramount importance to Chery. The UK is a strategically important market within our future growth plans, and the strong customer demand we have already seen clearly reinforces its significance.”
The public can explore the brand’s focus on comfort and wellness, through dedicated installations showcasing the massage seat functionality found in models including Chery Tiggo 8 and Tiggo 9 CSH.
The event also brings Chery’s Super Hybrid technology to life, helping visitors understand how CSH can reduce every day running costs through improved efficiency and intelligent energy management.
The ‘Family Moments’ space focuses on shared experiences, including a photo booth, gaming-style interactions and relaxed social areas designed to encourage connection.
The experience is further supported by Chery’s partnership with Soccer Aid for UNICEF. Visitors can win Soccer Aid Matchday tickets instore, with the chance to enter the main Matchday prize draw to win a brand-new Chery Tiggo 4 CSH.
John Zhong, Chery UK brand director, said: “This exciting installation, held on Europe’s busiest high street, focuses on the everyday enjoyment Chery offers all customers. The core idea is to bring the concept of ‘Find Your Happy’ to life.
“Visitors to our immersive experience are encouraged to take part in karaoke sessions, photo booth experiences and virtual interactions with brand ambassadors, as well as being invited to relax while drinking bubble tea or testing Chery’s massage seats.
“Free to attend all week, it’s a must-visit destination for families.”
