TekCor4 has identified the average proportion of UK motor retailers’ aftersales records that have missing or inaccurate data through the analysis of over 298,000 records across a sample of 500 retailers during Q1 2026.
The analysis found that 6.4% had a missing or overdue MOT date, while 15% had a missing or overdue service date. However, 73% of records have full and accurate data.
Jeremy Evans, director – marketing services at TekCor4, said: “Many retailers are doing a great job in capturing essential customer information, but databases will always need attention to support accurate, relevant and timely communications.
“With the right data, retailers can automate hyper-targeted customer outreach at scale, which maximises customer retention and improves conversions with minimal strain on the aftersales team.”
A very high proportion of aftersales records contain essential contact information, with 91.6% having an email address and 93.4% including a mobile phone number.
When Marketing Delivery, now part of TekCor4, conducted the same mass data audit in 2020, only 79% of records included an email address, while 89% included a mobile phone number.
TekCor4’s VoiceBox Aftersales solution can be used by retailers to identify missing MOT dates and then fill the gaps automatically using accurate information from the DVSA, rather than having to rely on manual updates.
The solution can predict missing service due dates through analysis of previous aftersales invoices and data from the relevant manufacturer.
