Eden Motor Retail is to open a Mazda dealership in Exeter in May, joining its existing Mazda businesses in Basingstoke, Reading, Newbury and Taunton.
Graeme Potts, Eden Motor Retail CEO, said: “I am delighted that Eden is expanding its Mazda representation with the addition of Exeter, a key location for us following a strong Eden presence in the area since 2008.
“This latest development further strengthens our relationship with Mazda, with Exeter becoming our fifth Mazda dealership.
“We are excited to enhance the Mazda offering for our mutual customers across the South-West, building on our established Mazda dealership in Taunton and driving the next phase of growth together.”
Both Eden Mazda Taunton and Eden Mazda Basingstoke took category wins in the 2026 Mazda All Stars dealer performance Awards.
Mazda UK, managing director, Jeremy Thomson, said: “having grown up in Exeter I have a particular desire to ensure the Mazda brand is strongly represented and provides outstanding service to our customers, current and future, across the whole of Devon.
“I am therefore delighted that Eden Motor Group are opening a very high-profile Mazda dealership in the heart of the county and will continue the outstanding representation they have provided across their other four sites.”
