Hendy Group is to continue its partnership with Hampshire Cricket and Utilita Bowl, following renewal of its sponsorship agreement through the 2026 and 2027 seasons.
The relationship, which began in 2012, sees Hendy remain an Official Partner across the venue, supporting both the men’s and women’s teams.
The south coast group continues to support organisations and venues that play an important role in the region’s sporting calendar and promote engagement and participation within local communities.
Paul Smith, marketing director at Hendy Group, said: “The extension of this long-standing collaboration reflects the strength of our relationship with Hampshire Cricket and Utilita Bowl.
“It is an important part of our presence in the local area, and extending it allows us to build on that over the next two seasons, both at matches and through a number of exciting new activations.”
Rob Paddon, commercial director at Hampshire Cricket & Utilita Bowl, added: “Hendy Group has been a trusted and valued partner of Hampshire Cricket for many years, and we are delighted to continue that relationship into 2026.
2The team at Hendy share our commitment to delivering great experiences for our supporters, and their enhanced activation this summer will add even more energy to our matchdays. We’re looking forward to building on the success of previous seasons and working together on another exciting year at Utilita Bowl.”
Hendy Group represents more than 26 automotive brands across over 60 locations along the south of England and has built a strong regional presence through its network of dealerships and long-standing customer relationships.
