AI-powered video platform Phyron has announced that “select customers” will be among the first dealers to access TikTok’s new Automotive Ads for Inventory product, currently under test..
Phyron has developed an integration with the product that enables VIN-level, AI-generated video inventory ads on TikTok at scale.
Automotive Ads for Inventory is TikTok’s is designed for dealers, enabling targeted inventory promotion to drive car sales.
Through Phyron’s integration, dealers will be able to produce VIN-level automatic inventory ads at scale, with each individual vehicle in stock generating its own AI-powered video ad served to an in-market audience.
Phyron said the entire process is automated end-to-end with no manual editing, no per-vehicle production costs, and no creative bottlenecks.
Jens-Peter Sjöberg, co-founder and chief innovation officer, Phyron said: “TikTok is not a platform dealers can afford to ignore.
“The data consistently shows that car buyers are on TikTok, they are open to discovery, and they are actively using it to inform their purchasing decisions.
“What has been missing is a practical way for dealers to be present at scale, with content that matches every vehicle in their stock, not just a handful of hero cars. Our integration with Automotive Ads for Inventory solves that problem entirely. Dealers get AI-powered, VIN-level video ads across their whole inventory, matched to in-market buyers, without lifting a finger.”
Phyron’s AI software ingests a dealer’s live inventory feed and automatically generates a video ad for each individual VIN.
