Nissan has unveiled the all-new, all-electric Juke at its Vision event at the company’s global headquarters in Japan.
The all-electric Juke joins a growing European EV line-up including the new MICRA, third-generation Leaf Ariya crossover and Townstar LCV, as well as a new A-segment EV to come.
The all-new, all-electric Juke will be built at Nissan’s Sunderland Plant in the UK, which already produces the Leaf.
The first trial phase of Juke production starts in the coming weeks, with the Sunderland Plant remaining as the cornerstone of Nissan’s electrified manufacturing footprint in Europe.
The commitment is supported by Nissan’s broader regional capabilities, including its design, engineering and development network across the UK, Spain and Germany.
Nissan said these operations underline its long-term investment in Europe as both a production and innovation hub – designing, engineering and manufacturing vehicles in Europe, for European customers.
“Europe is central to Nissan’s electrification strategy, and we remain firmly committed to a fully electric future,” said Massimiliano Messina, chairman, Nissan AMIEO.
“With a rapidly expanding EV line-up, we are bringing greater choice and innovation to every segment, powered by our strong design, engineering and manufacturing footprint in the region.
“Together, this next generation of vehicles will accelerate our transition to zero-emission mobility.”
“Juke has always stood for bold design and a willingness to challenge convention.
With this third generation, we are bringing that spirit into the electric age,” said Clíodhna Lyons, region vice president, product, brand & marketing strategy, Nissan AMIEO.
“As our first fully electric JUKE, it will help us reach new customers while expanding choice across our electrified range.”
