Land Rover topped the list of marques offering the greatest profit potential among cars sold via Carwow’s daily online auctions in Q1.
The manufacturer’s models had an average profit potential of £3,914 ahead of Audi at £3,050 and Lexus at £3,028.
Matt Cockerill, Vice President Performance & Trading at Carwow, said: “Land Rover, Audi and Lexus consistently appear in our quarterly lists of ‘most profitable’ brands, with Land Rover last topping the list in the third quarter of 2025, underscoring its enduring appeal on the used car market and the affordability of auction stock.
“SUVs continue to dominate the top 10 models, which is consistent with the strong demand we’ve seen across the wider used market.
“Electric vehicle examples, meanwhile, have fallen from the top 10 list, likely due to evolving government policy and changing cost considerations, which have tempered the appeal of EVs for some consumers.”
Land Rover’s Range Rover Sport topped the rankings for greatest potential profit with a margin of £6,212, while in second place was the BMW X5 with a potential profit of £2,906.
Third was the Kia Sportage (£2,899), followed by the Mercedes-Benz GLA (£2,577) in fourth and the Cupra Formentor (£2,438) in fifth.
