Crash repair business Steer Automotive group has launched a co-branded repair location with Admiral, its second with the insurance giant.
The launch of Steer Derby Admiral saw the conversion and rebranding of the existing Steer Prestige Derby location, providing Admiral policyholders with a dedicated repair solution covering the wider Derbyshire area.
James Dunn, Divisional Managing Director at Steer said: “The Derby team is committed to delivering a great customer experience through clear communication and a rapid key to key time.
“Co-branding this site to provide dedicated capacity to Admiral policyholders means that we can cater these processes to integrate with Admirals’ in a meaningful way, which will further remove friction and provide customers with an industry leading repair experience.
“Derby is a leading contributor to Steer’s wider sustainability and ESG credentials, through its commitment to sustainable practices throughout the repair journey. This included significant investment in repair innovation training and technology which sees less waste produced throughout the repair process, such as repairing plastic wherever possible.
Richard Thorogood, Chief Commercial Officer at Steer said: “Steer Derby Admiral is a great example of what true partnership between a client and a repairer can deliver.
“Not only can we provide customers with an outstanding experience through this location, which is catered to their specific processes, but it enables us to invest in the young people that are the future of our industry together, in a way that benefits everybody.”
Scott McCammon, Head of Motor Repair at Admiral, said: “We’re excited to expand our co‑branded network with Steer to support customers across Derbyshire.
“Strong collaboration and specialist capability are key, and this partnership is a great example of that. Together, we’re combining repair innovation, sustainability and the skills needed to support customers with confidence now and in the future.”
