Ancaster Group is implementing Marketing Delivery’s VoiceBox Aftersales to manage customer interactions at scale and support profitability in the service department.
The DMS can be automatically updated with correct MOT dates, customer contact preferences and vehicle ownership changes.
Carly Keeler-Clappison, Marketing Director at Ancaster Group, said: “VoiceBox Sales has delivered measurable ROI while simultaneously lightening the load for our sales and marketing teams.
“Adding VoiceBox Aftersales is a natural next step to ensure every single customer interaction is of the highest quality, regardless of where they are in the customer journey.”
VoiceBox will automatically identify those Ancaster customers whose vehicle is due a service or an MOT and send automated reminder messages, cross referencing planned workshop bookings to ensure the correct contact plan is in place for each customer.
It will also automatically issue alerts for ‘amber’ follow-up work, as well as information about interim seasonal campaigns.
Such reminders can be delivered as individual messages or as a combined reminder.
Ancaster will also use VoiceBox Aftersales to issue Stock Alerts emails, typically before or after a service or MOT booking, informing them about vehicles in stock that might be of interest to them.
These alerts also help retailers secure additional high-quality, brand-specific stock with known history via part-exchanges.
Charlotte Murray, Director at Marketing Delivery, said: “Ancaster adopting VoiceBox Sales into daily lead handling has had a measurable impact on the Group’s bottom line, and this is set to continue in 2026 with the addition of VoiceBox Aftersales.
“Ancaster’s success demonstrates the potency of AI-powered communications when paired with carefully curated and maintained customer data.”
