- Tesla dropped the price of the base-trim Cybertruck to under $60,000.
- That price, however, comes with an asterisk (and it’s not just that some features are removed).
- CEO Elon Musk says that the truck will start at $59,990, but only for 10 days—whatever that means.
Tesla finally gave the internet something that it wanted: a Cybertruck under $60,000 without completely stripping it of every modern convenience feature. Then, CEO Elon Musk immediately put it on a timer.
The automaker rolled out the new entry-level Cybertruck last night with a pretty compelling price. At just $59,990, it feels like a key moment for the niche EV—but according to Musk’s post on X, this moment is only temporary.
The CEO’s six detonating words: “Only for the next 10 days.”
It’s not clear what exactly that means, though. Does that mean the price is temporary to entice folks to buy before it jumps up, or does that mean that the trim itself is a limited-run configuration?
Both scenarios have been pricing stunts pulled by Tesla in the past with other vehicles. If you recall, the $35,000 Model 3 was a very limited run, and Tesla has ping-ponged with pricing enough for fans to create an unofficial price tracker.
This time, however, Tesla dropped Cybertruck pricing all the way up to its top-tier Cyberbeast trim. It’s worth noting that Tesla did also remove the mandatory “Luxe Package,” a bundle which included Tesla’s Full Self-Driving software and led to a $15,000 price hike just six months ago. That change is likely due to Tesla pivoting from a perpetual software license to a subscription-only model for FSD.
If the “10 days” refers to a price incentive, fine. That’s classic urgency marketing at its most basic form. But if it refers to Tesla killing off the trim, that’s something else entirely.
The unfortunate part here is that $60,000 is a pretty enticing price for the Cybertruck. Sure, it’s not the original $40,000 starting price Tesla promised in 2017—which, by the way, is around $52,750 in 2026 dollars—but after introducing and killing off the RWD-only model for $10,000 more last year, this new 10-day-run price feels like a steal for anybody considering the stainless steel wedge-shaped truck.
