IMI launches campaign to attract young talent to automotive

By automotive-mag.com 3 Min Read

The Institute of the Motor Industry (IMI) is aiming to drum up awareness of the employment opportunities available in the motor sector ahead of National Apprenticeship Week, which kicks off on 9 February.

It is partnering with Gen Z Recruitment Marketing Agency, Not Going to Uni, to spread the word about the array of automotive training and employment opportunities available across the sector as part of its There’s More to Motor campaign.

The campaign with Not Going to Uni aims to bring more young people to the MoreToMotor site, to help them find available roles with a range of automotive employers.

Emma Carrigy, head of research, careers & inclusion at the IMI said: “It’s great that we’re partnering with Not Going to Uni as part of our There’s More to Motor campaign, helping us connect with more school leavers and showcase the breadth of opportunities available across the automotive sector.

“Whether someone wants to train to be an ICE technician, a bodywork specialist, an electric vehicle technician, or pursue a career in marketing, software engineering or HR, automotive has something to offer.

“We want to make sure that those who have recently left, or will soon leave, school know that. We’re excited to get started and look forward to welcoming a new cohort of apprentices.”

Conor Cotton, MD of Not Going to Uni added: “We are delighted to be working with the IMI, helping automotive employers find their future workforce.

“By showcasing the exciting opportunities available we aim to attract quality candidates for roles across the industry.”

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