Bowker Motor Group has made leadership changes across its BMW and MINI operations in Lancashire, as part of a wider strategic restructure ahead of 2026.
Chris Eccles is now Managing Director and Head of Business at its BMW and MINI centre in Preston. He will retain his role as Managing Director at Bowker Blackburn.
Eccles said: “After more than two decades at Bowker, it’s a privilege to take the reins at Preston.
“I’m looking forward to working closely with the team here while continuing to support the wider leadership group across both sites.”
With 25 years at Bowker, he will now also lead the Preston dealership while also mentoring the wider leadership teams across both Preston and Blackburn sites.
He takes over from Jonathan Rogan, who is stepping down as Head of Business at Preston to take up a new group-wide role.
Richard Cowell has been appointed General Manager at Bowker Blackburn after serving as BMW and MINI Group General Sales Manager since 2021.
Cowell’s appointment at Blackburn follows a 27-year career with Bowker, having started in the late 1990s.
He will now support new and used sales across both BMW and MINI dealerships, as well as contribute to the growth of Bowker’s non-franchise sales division.
Craig Stephenson, previously New Car Sales Manager at Bowker Blackburn, will succeed Cowell as BMW and MINI Group General Sales Manager.
