Dacia has appointed Lina Ribeiro as its new Brand Director for the UK.
She succeeds Luke Broad who has been promoted into the role of Managing Director of Retail Renault Group UK.
Ribeiro said: “It’s a real privilege to step into this role and continue shaping the next chapter of Dacia’s success in the UK.
“The brand keeps going from strength to strength, always standing for something bigger when it comes to mobility.
“I’m excited to carry that forward, challenging conventions and delivering meaningful value to our customers.”
She will steer Dacia’s operations, commercial plans and long-term goals in the UK, while overseeing the continued evolution of the brand’s line-up of vehicles.
A key focus for her will be expanding Dacia’s reach, collaborating with the retailer network to focus on driving customer experience.
Ribeiro has more than 20 years’ experience across key markets in the automotive industry.
She has held multiple strategic roles in the UK and abroad, leading initiatives in sales, operations, network development, and customer experience.
In her role as Renault Group UK Head of Sales Operations, she led teams through strong periods of growth.
Katrin Adt, Dacia CEO, said: “I’m pleased to welcome Lina into her new role.
“As Dacia continues to grow, her leadership will strengthen our momentum in a market that values affordability and durability in vehicles built for the real-world.”
