Bowker Motor Group will represent Chery Automobile in Preston.
The showroom will be located in the former BMW Motorrad dealership on the docks.
Paul Bowker, Chief Executive of Bowker Motor Group, said: “We’re really pleased to be working with Chery. They’re bringing something fresh to the UK car market, and we’re excited to be part of that journey. We think our customers will be impressed with what the brand has to offer.
“It’s an exciting time for the business. We’re growing our brand portfolio with manufacturers who share our long-term vision, and that opens up fresh opportunities for both our customers and our team.”
The brand recently launched in the UK with its Tiggo 7 and Tiggo 8 models, available in both petrol and hybrid variants.
Farrell Hsu, Country Director for Chery UK, said: “To have such an experienced and respected family-owned group join our dealership network is another step forward for the expansion of our brand in the UK, and we’re excited about what we can achieve together.
“There’s real momentum building, and we can’t wait to introduce our vehicles to Lancashire motorists.”
Bowker Motor Group has confirmed that further details, including recruitment plans, will be shared in the coming months.
