Cox Automotive has partnered with Autotrader to integrate its retail pricing data across its range of products.
The two businesses will collaborate to integrate real-time Retail Valuation data into Cox Automotive products.
The first to swing into action are eVA Valuations & Appraisals, with future product integrations in the pipeline.
eVA’s customers will now have access to Autotrader’s retail price when conducting in-store appraisals.
Martin Forbes, President at Cox Automotive, comments, “Building on our long-standing relationship with Autotrader, we continue to deliver smarter and more connected insights for our customers.
“Bringing wholesale and retail data together in one place removes complexity and gives retailers the confidence to make faster, better-informed decisions when assessing wholesale vehicle stock across the UK marketplace.”
Karolina Edwards-Smajda, Autotrader’s chief product officer, said: “Our pricing data draws on daily analysis of over a million vehicles, with frequent updates from live listings and contributions from retailers, OEMs, fleets, and auctions.
“This scale ensures it’s the most accurate view of the retail market. Integrating this added layer of rich insight will make Cox Automotive’s suite of innovative products even more powerful and will enable its partners to quickly adapt to market changes, optimise their stock management, and enhance both margins and consumer experience.”
