Steven Eagell Toyota is championing grassroots cricket and supports clubs across its local communities.
Earlier this year, Toyota GB became the Principal Partner of the England and Wales Cricket Board (ECB) and formed partnerships with Cricket Ireland and Cricket Scotland.
Sheraz Rashid, Group Operations Director at Steven Eagell Group, said: “We’ve had a fantastic summer supporting grassroots cricket. This season has been a tremendous success and we couldn’t be prouder to stand alongside the fantastic cricket clubs in our local communities.
“We look forward to continuing our support next season and beyond, helping grassroots cricket flourish at every level.”
Steven Eagell Toyota Centres’ involvement began with ‘Get Set Weekend’ in the spring – a national initiative designed to help cricket clubs prepare for the upcoming season.
The Group’s Centres provided breakfast for volunteers, donated vouchers for essential materials and ground repairs, distributed Get Set Weekend kits, provided volunteer assistance and much more.
In May 2025, Toyota launched the Good for Cricket Prize Draw, giving clubs the chance to raise vital funds for facilities, coaching and equipment.
Steven Eagell Toyota Centres across the East of England, South East, South West Midlands and the West Midlands helped to raise nearly £60,000 across more than 150 participating clubs.
Nationally, the incentive generated an impressive £290,710, with 100% of proceeds going directly back to grassroots cricket.
Steven Eagell Toyota Centres also participated in a wide range of local events and sponsorships.
Steven Eagell Toyota Ipswich sponsored a children’s summer cricket camp to enable participants to take part completely free of charge.
Steven Eagell Toyota Milton Keynes supported a regional cricket festival that celebrated community spirit and emerging talent.
The Group also displayed Toyota vehicles at events, installed posters in club grounds and proudly sponsored new team kits.
