Hendy Group is taking on the Geely franchise, opening in Exeter and Eastleigh later this month.
Hendy Group is marking the site openings with dedicated launch events to introduce customers to the brand and its first model, the Geely EX5.
Paul Hendy, chief executive at Hendy Group, said: “Geely continues to grow its presence internationally, and we see real potential for its product range in key locations where Hendy has an established presence and a loyal customer base.
“We’re already engaging with some prospective customers and the response has been really positive, which gives us confidence about helping Geely meet some ambitious growth targets for the UK market.”
Adam Harkin, dealer development director at Geely said: “We’re proud to partner with Hendy Group, a family-run business with 165 years of heritage, as we bring Geely to the South Coast.
“The Geely EX5 represents the beginning of our journey to make advanced new energy vehicles accessible to all, combining technology, value, and quality in one exceptional package.
“Working with a trusted partner like Hendy enables customers in Exeter, Southampton, and beyond to experience Geely first-hand, as we continue to build a national network.”