Carwow launches campaign to boost dealer enquiries in March

Carwow is launching a marketing campaign to boost dealers’ enquiries and sales during the March plate-change month.

Carwow will provide additional promotion of deals for 1,000s of new cars available from participating retailers, including both factory orders and in-stock new cars.

The campaign uses Carwow’s email database of 2.5 million customers and millions of visits to Carwow Group’s portfolio of brands every month.

The campaign will have prime advertising spots on the homepage and dedicated campaign pages across Carwow and Auto Express.

Carwow reports a strong start to the year with a 13% increase in the volume of enquiries sent to dealers in the first two months of 2025 when compared to the same period in 2024.

Gaurav Jain, commercial director at Carwow, said: “With the ZEV mandate ramping up to 28% this year, by partnering with the leading destination for new cars, retailers can maximise sales, particularly during plate change months where demand and sales targets are highest.

“This campaign builds on the success of our September plate change campaign, which delivered a 30% increase in sales for participating retailers by helping them engage with millions of visitors across our portfolio of brands, including Auto Express.”