Vehicles in Video has partnered with MADdevs to integrate its product iTrackLEADS to assist dealers in responding to inbound leads.
Dealers will be able to respond to leads in real time, benefiting from both platforms through one system.
Matt Maley, CEO of Vehicles In Video, stated: “Our aim is to assist dealers and OEM’s in continuing to respond to a high volume of inbound leads with little or less headcount, simplifying the internal process and enhancing the customer digital experience will impact positively on test drive ratio.
“With one single entry point we can now provide the dealers with a magnitude of insightful data”.
Danny Cooksey, Founder of Vehicles In Video, added: “When meeting with the team at MADdevs, it was apparent that we both shared the same drive, enthusiasm and objectives. We are thrilled to be aligned with such a fast paced, innovative and respected business and look forward to delivering this exciting project”.
Responses within 30 minutes increase the chances of conversion by as much as 7 times but the best chance of making a successful conversion with a lead is within 5 minutes, according to the iTrackLEADS product site. It also stated that 78% of sales go to the retailer that responds quickest.
Daniel Rea, sales director of MADdevs, said: “Vehicles in Video offers a key product in the market, enabling dealerships to engage with customers through personalised video experiences.
“By combining this with iTrackLEADS’ powerful lead management platform, we are enhancing the customer journey with a truly joined-up approach.
“This partnership strengthens our commitment to an omnichannel strategy, ensuring that dealerships can efficiently connect, engage, and convert leads across multiple touch-points. Together, we are driving innovation and delivering a smarter, more effective customer experience.”
