Carwow has launched its first subscription payment model for dealer partners that retail used cars via its platform.
Available now, the platform is providing a cost-effective route to reaching millions of car-changing consumers with high levels of purchase intent.
John Veichmanis, Carwow Chief Executive Officer, said: “Nine million people change their car every year in the UK, and we are the starting point for so many of them. Whether it’s our YouTube channel, Carwow, Auto Express or any of our other brands, we are the trusted place where people start researching and finding their next car.
“We’ve received extremely positive feedback from dealers trialling the subscription model, confirming that we are helping them reach new customers and drive incremental sales, while being a competitively priced alternative to other marketplaces.
“With plenty of developments still to come, we’re excited to partner with more dealers to help increase their used car sales volumes and really innovate to shake up the used car market.”
Carwow has revealed the growth in consumer appetite for used cars as 76% of visitors to the platform say they are actively considering the purchase of a used car.
In addition, used car views were up 103% YoY during the first three weeks of January and used car enquiries sent to dealer partners increased 20%.
Carwow’s ‘car-changing’ proposition, spanning sourcing to selling, enables dealers to secure quality used stock from its online auctions.
