Grey is Britain’s most popular new car colour for the seventh consecutive year, according to the Society of Motor Manufacturers and Traders (SMMT).
More than a quarter (27.8%) of all new car registrations in 2024 were grey – its best ever share – as 543,464 grey cars joined British roads, up 6.7% on the previous year. Grey was the most popular across most vehicle segments, including dual purpose, supermini, and lower medium.
Black ranked second and was most popular for executive cars (34.2%) and luxury saloons (42.1%).
Blue followed with its first appearance in the top three since 2010. This marks the first variation to the top three and the first non-monochromatic colour to in seven years. The top three represented 64.5% of all new cars.
White fell to fourth (-7.2%) but remained the top choice for the multi-purpose segment (25.7%). Red followed (-4.1%) which reached its lowest market share since 2003.
Overall, there was a choice of 93 different colours.
Green and yellow cars increased by 27.7% and 0.5% respectively. Pink, maroon and turquoise vehicles accounted for just 747 registrations in total.
Green-coloured vehicles continued their growth (68,230) but grey was the most popular among BEV buyers (95,463).
British regions and UK counties were unanimous in their preference for grey cars. Black was the second most popular colour across the majority of regions, except the Isle of Man and the Channel Islands where white was number two.
Greater London was home to the most green vehicles registered in the UK (3,821). Berkshire registered the highest volume of yellow cars (779) and was also top location for red cars (8,294).
