Isuzu UK is running a promotional campaign to push sales of pick-ups before prices increase as a result of changes to taxation announced in the Budget.
Its BIK campaign is encouraging customers to buy D-Max pick-ups before the tax changes come into effect in April 2025.
From this date double cab pick-ups will no longer be classified as commercial vehicles for Benefit in Kind (BIK) and Capital Allowances (CA) purposes.
Instead, they will be treated as cars, leading to increased tax liabilities for buyers and businesses.
Alan Able, managing director of Isuzu UK, said: “The BIK campaign reflects our commitment to keeping our customers informed and empowered.
“We recognise that HMRC’s decision represents a fundamental shift in how double cab pick-ups are taxed.
“With this campaign, we aim to ensure our customers understand the implications and encourage them to act now to avoid higher costs later.
“The Isuzu D-Max has always been the backbone of businesses, and this campaign underscores the value it offers ahead of the upcoming changes.”
