- Genesis’ performance sub-brand, Magma, has been spotted testing its first model
- The GV60 Magma is scheduled to debut in 2025, likely as a 2026 model for the U.S.
- A Magma version of every vehicle in the Genesis lineup is planned, with some anticipated to feature hybrid technology
Genesis launched a performance sub-brand last year, similar to Mercedes-Benz AMG and BMW M, and a prototype for its first model has been spotted.
The new sub-brand is called Magma—yes, named after the molten rock beneath the Earth’s crust—and Genesis promises a high level of performance that doesn’t compromise comfort or aesthetics.
2026 Genesis GV60 Magma spy shots – Photo via Baldauf
The first model will be based on the GV60 electric compact crossover, but Genesis has announced that every vehicle in its lineup will eventually receive the Magma treatment. The GV60 Magma is slated to debut in 2025, likely as a 2026 model in the U.S. The timeline for other Magma models remains uncertain.
Genesis previewed the design of the GV60 Magma with a concept at the 2024 New York auto show. The prototype seen in recent spy shots is heavily camouflaged, but the concept’s diamond mesh pattern on the lower front intakes is visible. Like the concept, the prototype also features roof fins, and a rear wing spoiler that appears to be made of carbon fiber. An upgraded wheel and brake combination is also present.
Genesis GV60 Magma concept
The current GV60 Performance variant delivers up to 483 hp with a 10-second Boost mode, while the related Hyundai Ioniq 5 N delivers up to 641 hp with its own 10-second N Grin Boost mode. The GV60 Magma is expected to offer similar performance, though rumors suggest its peak output may even surpass 700 hp.
Ash Corson, who leads Genesis product planning for North America, told Motor Authority in December 2024 that Genesis will differentiate the GV60 Magma from the Ioniq 5 N by providing a more intense sound profile and a greater emphasis on balancing performance with comfort.
Genesis Magma concepts
The battery will likely be the same 84-kwh unit used in an updated version of the regular GV60, which is also expected to arrive for the 2026 model year. The updated GV60 was unveiled earlier in January, showcasing slightly revised exterior and interior styling alongside the new battery.
Genesis is taking the Magma sub-brand seriously, even establishing a Genesis Magma Racing team that is developing an LMDh race car to compete against Porsche, Ferrari, and others in the top classes of the FIA World Endurance Championship and IMSA United SportsCar Championship. Furthermore, not all Magma models will be EVs, as Genesis has confirmed it is also working on high-performance hybrid technology for future road cars.
