Vospers enhances online experience with digital imaging technology

By automotive-mag.com 3 Min Read

Vospers has deployed AI-driven image and video capture technology, provided by CitNOW Group’s Auto Imaging, to strengthen quality and consistency across vehicle listings.

Auto Imaging’s app presents vehicle imagery in a compelling way in order to maximise online visits that result in enquiries.

Chris Gray, MD at Auto Imaging, said: “Visual assets are critical to the success of online car listings and retailers are always looking at ways to improve their digital shop front.

“In fact, our recent dealer survey revealed that almost three quarters are looking at ‘enhanced photography’ tools to boost the success of their listings.”

The app provides real-time feedback on quality when creating stills, video, and 360 interior & exterior imagery. Other features include background replacement, data-driven videos auto tagged with spec information.

Assets can be uploaded to multiple destinations at once, such as dealer sites and third-party marketplaces like Autotrader.

Group sales and local brand managers can monitor progress through the Vehicle Asset Management feature. In addition, head office can see imagery and approve remotely.

The head office marketing team can combine marketing messages with photo sequences in search results and vehicle pages, a manual task that was once time consuming.

Darren Bennett, group marketing manager at Vospers, said: “Our sales teams are now equipped to take better imagery, that is more consistent across the group, giving Vospers improved branded assets, and giving customers an improved user experience.

“Imagery arrives online quicker than before and looks more professional which we hope will help boost enquiries and ultimately used vehicle revenues for 2024, and beyond.”

 

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