Vertu Motors has partnered with imagino, a customer experience platform, to incorporate a composable Customer Data Platform (CDP).
The dealer Group’s customer database spans more than 200 dealerships. Verty also provides a fully buy online service.
Danielle Charlton, Vertu head of marketing – Automation, said: “This exciting partnership represents a significant step forward in our commitment to delivering exceptional customer experiences through innovation and technology.
“By leveraging imagino’s cutting-edge customer data platform, we intend to elevate the way we engage with our customers, ensuring a seamless, personalised experience that adds real value at every touchpoint.”
Vertu selected imagino for its flexibility in deployment and direct integration with its Amazon powered Redshift data warehouse.
The dealer Group has successfully implemented this scalable solution for customer data insight.
The imagino solution has delivered value through ROI and efficiency for Vertu.
Stéphane Dehoche, CEO of imagino, said: “We’re thrilled to announce our partnership with Vertu Motors plc, and to bring our shared commitment to exceptional customer service to life.
“This collaboration marks an exciting new chapter, offering a unique opportunity to deliver innovative data solutions that make a real impact.
“Our focus is empowering our customers to create unparalleled value and achieve their goals faster and more effectively.”
