Vertu Motors has entered a data partnership with Solera cap hpi to deepen digital integration across its dealership network.
Solera cap hpi will provide its HPI Check provenance data under a shared risk commercial model. Vertu will use all data points required from cap hpi to assist in the retailing of vehicles, supporting operational efficiency and bolstering its omnichannel retail strategy.
David Crane, COO at Vertu Motors plc, said: “The new agreement builds on our long-standing relationship with Solera cap hpi.
“It supports the company’s commitment to data-led decision-making in a fast paced market, with the ability to update vehicle pricing from a central source, bringing even more efficiencies into Group.
“We use data-driven decision-making across our organisation to generate enhanced returns and deliver a better customer experience. Data drives our omnichannel development, bringing ‘bricks and clicks’ together.”
Solera cap hpi will also supply current and forecast vehicle valuations which will allow Vertu to refine its smart pricing strategies and further inform decision-making.
Solera cap hpi’s head of strategic retail, Wendy Swaine, said: “New investment in our data will see the HPI Check continue to lead the industry and provide our retailers and wider customers with the information they need to accurately buy and sell vehicles.”
