Tesla saw its market share in Europe fall to 9.6% in February, a five-year low. The brand’s year-to[1]date market share fell from 18.4% in 2024 to 7.7% this year, according to data from Jato Dynamics.
Felipe Munoz, global analyst at JATO Dynamics, said Tesla was experiencing a “period of immense change with Elon Musk’s increasingly active role in politics, the increased competition it is facing in EVs and the phase out of the Model Y, its best-selling vehicle.
“During this process, brands often experience a drop in sales before they return to normal levels, once the updated model becomes widely available.
“Brands like Tesla, which have a relatively limited model lineup, are particularly vulnerable to registration declines when undertaking a model changeover.”
In February, registrations of the Model Y fell by 56% to 8,800 units, while registrations of the Model 3 fell by 14% to 6,800 units.
“The difference in volume drops between these two vehicles suggests that the decline in the brand’s overall sales is more firmly rooted in the Model Y changeover than Musk’s political activity.
“However, it will be interesting to see to what extent demand rebounds once the new Model Y hits markets across the region.”
