Swansway will represent BYD at two new showrooms in Cheshire

By automotive-mag.com 2 Min Read

Swansway Motor Group’s network is set to include BYD, with sites opening in Chester and Crewe on 1 May.

The BYD Crewe showroom will be located on Beswick Drive, CW1 5NP while the BYD Chester showroom will be located on Bumpers Lane, CH1 4LT. The dealerships will be located alongside Motor Match, the group’s used car supermarket.

John Smyth, Swansway Motor Group director, said: “We’re eager to see what this partnership will bring for the Swansway Motor Group name but also our retail and fleet customers.

“Their focus on electric vehicles reflects the changes in the market and as a brand, BYD is making its mark in the UK and we are looking forward to being a part of that expansion.”

Since entering the UK market early in 2023 with the Atto 3, BYD has expanded to include 2 more models, the Dolphin and the Seal. All vehicles will be built on the company’s new e-Platform 3.0 chassis which is a modular electric platform that allows for front, rear, and four-wheel drive configurations.

This development will help BYD get closer to their aim of establishing a UK retail network of 100 dealerships by the end of 2025.

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