Subaru Solterra U.S. Sales Surged To A New Record In April 2024

By automotive-mag.com 3 Min Read

In April, Subaru car sales in the United States amounted to 55,863 cars (up 9.5% year-over-year), bringing year-to-date volume to 208,859 (up 7.4% year-over-year). It was the 21st consecutive month of year-over-year growth.

Last month was also very positive for Subaru EV sales, which more than doubled to a new monthly record of 1,456 (up 141% year-over-year). In April, Subaru Solterra sales were higher than in all of Q1 (1,147 units).

The recent result boosted Subaru’s EV share to 2.6%, a new monthly record. What caused the surge?

The first thing that comes to mind is the latest 2024 model year version of the car, which has faster DC charging—10-80% state-of-charge in 35 minutes (at up to 100 kilowatts)— and a few new features.

Another idea is the new lease deals—$329 per month over 36 months with $369 due at signing, according to CarsDirect. The deals for the older 2023 model year are even better ($241/month and $241 due at signing), but there were only a few vehicles left (about 100 in mid-April). This might be the primary reason behind the surge.

Subaru BEV sales last month (YOY change):

  • Solterra: 1,456 (up 141%) and 2.6% share

So far this year, Subaru Solterra sales in the U.S. amounted to 2,603 units, 33% more than a year ago. It’s more than one percent of the brand’s total volume.

Subaru BEV sales year-to-date (YOY change):

  • Solterra: 2,603 (up 33%) and 1.2% share

For reference, in 2023, Subaru sold 8,872 Solterra (about 1.4% of Subaru’s total sales). The cumulative result is just over 12,000.

The Subaru Solterra has two direct cousins—the Toyota bZ4X and Lexus RZ—based on the Toyota e-TNGA platform (called e-Subaru Global Platform by Subaru). Their sales results are relatively similar, although reported only quarterly.

subaru-solterra-sales-in-the-us-april-2024-b

Here is a quick look at the Subaru Solterra pricing. The model has a 72.8-kilowatt-hour battery and its EPA Combined range is 222 or 227 miles depending on the version (the higher number is for the 18-inch wheel size).

Model Base Price Dest. Charge Tax Credit Effective Price
2024 Subaru Solterra Premium AWD 18-inch $44,995 +$1,345 N/A $46,340
2024 Subaru Solterra Limited AWD 20-inch $48,495 +$1,345 N/A $49,840
2024 Subaru Solterra Touring AWD 20-inch $51,995 +$1,345 N/A $53,340
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