Stoneacre is using a new used car pricing platform to speed up its decision making on stocking, pricing and performance.
The deal group piloted Bumper’s AutoBi PriceTrack data platform, which is integrated with Auto Trader Connect to produce real-time analysis and rankings of vehicle prices compared to competitors.
It also measures average daily Auto Trader advert views, providing insights into competitor price changes and generating alerts of competitor adverts.
“AutoBI has brought real clarity to how we manage our used car operations,” said Mark Zavagno, digital operations director of Stoneacre Motor Group.
“By merging data from multiple sources into one easy-to-use platform, it’s helped our teams make quicker, more confident decisions around stocking, pricing and performance.
“It removes the noise and gives us a clean, centralised view that’s usable day-to-day. It’s made our processes more efficient and our decision-making more consistent across the group,” he said.
“PriceTrack was developed to give car retailers instant access to pricing trends, enabling them to fine-tune their used car prices relative to what’s happening in the market,” said Marshall Shipley, AutoBI head of sales.
