Stephen James to be rebranded as Hedin Automotive

By automotive-mag.com 2 Min Read

UK BMW and MINI dealer group Stephen James which was bought by Hedin Mobility in 2023 is to change its name to Hedin Automotive.

The name change comes as Hedin Mobility Group consolidates its retail division under the brand name Hedin Automotive.

Hedin Mobility Group is one of Europe’s largest vehicle retailers with dealers in 12 countries, representing 40 vehicle brands.

In 2024, all operations will be unified under the common brand name Hedin Automotive.

“We have come a long way since our first car dealership opened in 1985 – today, we are one of the major players in retail within the European automotive market.

“As we continue to grow, we want to do it together; unified under a common brand, with shared values, a common vision, and a strong focus on what matters most – our customers,” said Anders Hedin, CEO of Hedin Mobility Group.

Hedin Automotive is already established as a brand in The Netherlands, Belgium, Finland, Switzerland, and UK.

“Operations that have not yet changed name in these markets will be integrated with existing companies under the Hedin Automotive brand. In conjunction with this, the logo for Hedin Automotive will also be updated to reflect the new consolidated operations.

The change will be implemented throughout 2024 with some variations between countries and companies – but with the goal of the change being complete in the beginning of 2025.

The Carstore brand will continue to operate alongside Hedin Automotive in all markets as a specialist in used vehicles.

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