Renault Group UK boss spells out strategy for network

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Renault Group UK MD Guillaume Sicard has spelt out plans for UK dealers in an interview with Motor Trader.

He conceded that the relationship was “rocky” in the past, but things had improved in terms of sales, approach and strategy.  “It was a bit rocky two or three years ago. In the latest NDFA Dealer Attitude survey Renault was 17th overall and Dacia ninth. Even though that’s probably one of our best results in the last five years, let’s see where the next survey places us,” he said.

In the previous survey, Renault placed 20th and Dacia 13th, so dealer relations would appear to be moving in the right direction.

That goes for sales too. Compare 2022 to 2023 and while Dacia’s gently increased (from 27,315 to 28,873), the Renault brand made a huge jump (from 46,506 to 70,327).

He said managing the relationship with dealers was key followed by stability and respect.

As long as customers can reach a dealer within 45 minutes, he’s happy to consider fewer dealers with higher profit potential within an unspecified future timeframe too.

Of the current 143-strong network, all bar three are dual Renault and Dacia franchises, with 16 of those sites also representing the sporty but currently tiny Alpine brand.

“I’m not against reducing the footprint of the network, but it doesn’t mean I don’t want dealers,” he said.

“I’m just thinking about efficiency and how our customers are behaving. I think 110 [retailers] is a possibility that could work, to deliver the best quality service to our customers and optimise the profitability of our partners.”

Click here for the full interview by Motor Trader contributor Guy Bird

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