Video group Phyron has teamed up with Renault UK’s approved used car programme, Renew.
Renault dealerships will now use Phyron’s AI software to automatically generate video content for their vehicle listings.
They are aiming to deliver an enhanced customer experience, increase engagement, and accelerate online vehicle sales.
Phyron enables dealerships to create video content from existing vehicle images with no manual editing required.
It said the technology ensures consistency, quality, and scalability, helping Renault UK streamline its digital marketing efforts across its network.
Matthew Heffy, National used car, residual value and direct supply manager from Renault UK’s approved used car programme Renew said: “With consumers increasingly turning to online platforms for vehicle research and purchases, Renew’s adoption of Phyron’s AI software ensures consistency in our imagery inline with the brand look and feel.
“By providing customers with immersive, automated video content, Renault UK is set to redefine how our approved used vehicles are marketed and sold online”.
“This partnership with Renault UK represents a major milestone in our mission to revolutionise automotive retail,” said Johan Sundstrand, CEO and co-founder of Phyron.
