In partnership with Motor Trader, Motors will share advice and insights on how dealers can navigate the holiday shutdown. The webinar will take place on 27 November 2025 at 11:30am UK time.
Those taking part include Phill Jones, COO of Motors, and Neil Smith, CEO of Motorvait. The webinar will be hosted by Motor Trader editor John Kirwan.
The festive season can be a challenging period for dealers. While most of the country is caught up in Christmas excitement, dealerships often experience slower demand and growing concern about the January recovery.
Driving Home for Christmas: How Dealers Can Navigate the Holiday Slowdown will explain how dealers can keep their momentum — and their spirits — high as they head into December.
This webinar is ideal for all dealers, large and small, who want to maintain performance through the holiday season and set themselves up for success in the new year.
Attendees will leave with actionable tips and strategies to help drive demand, boost visibility, and prepare for a strong start to 2026.
The webinar will cover seasonal trends in buyer behaviour, enquiries, and footfall, how to keep your sales pipeline warm when buyer intent is low, and effective marketing tactics to stay visible during the festive period.
It will also cover managing stock and promotions over the holidays, how to prepare your team and strategy for a strong January recovery, and leveraging data and insights to inform your holiday sales approach.
Register here
