Pentagon integrates Motus Commercials to streamline operations

By 2 Min Read

Pentagon Motor Group has taken on the LCV business of Motus Commercials, in order to strengthen its position as a major fleet and retail operation.

The integration of Motus Commercials made perfect sense to Pentagon with the aim of increasing profitability, streamlining operational efficiency and allowing customers to focus on a single dealership brand.

David Peel, MD of Pentagon, said: “As the world’s largest DAF Trucks dealer group, our sister company, Motus Commercials, also had an LCV business stream that had developed as a natural extension of dealing with hundreds of the UK’s top transport operations.

“Like us though, in addition to those retail sales, it was also dealing with contract hire, leasing and rental company fleet sales, so there was a growing potential for cross-over in dealings. As our separate LCV businesses grew this could have become an unnecessary confusion for our customers and manufacturer partners.”

The Group’s fleet operation involved around 12,000 sales in 2023 while Motus Commercials has a strong LCV business stream.

Gareth Kaye, Fleet & LCV director for Pentagon, said: “We are using the same sites, and, more important, the same people, so there will be personal and business continuity. The only thing that changes is that Pentagon will now be their dealership brand focus.”



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