Nissan U.S. EV Sales Remain Stable At Over 5,000 In Q1 2024

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Nissan vehicle sales in the United States during the first quarter of 2024 increased by 8.5% year-over-year to 238,831. Unfortunately, EV sales barely increased this time.

In Q1, Nissan’s all-electric car sales amounted to 5,284, 1% more than a year ago and only slightly more than in Q4 2023 (5,113). The EV share out of the brand’s total volume amounted to 2.2% (compared to 2.4% a year ago).

The Nissan Ariya model recorded 4,142 sales last quarter (up 45% year-over-year), while the Nissan Leaf was down 51% to 1,142.

There is no growth in EV sales because the expanding Nissan Ariya is barely offsetting the drop in Nissan Leaf sales.

Nissan BEV sales in Q1’2024 (YOY change):

  • Nissan Ariya: 4,142 (up 45%)
  • Nissan Leaf: 1,142 (down 51%)
  • Total: 5,284 (up 1%) and 2.2% share

For reference, in 2023, Nissan sold 20,616 electric cars in the U.S. (69% more than in 2022), which was 2.5% of the brand’s total sales.

Nissan BEV sales in Q1-Q4’2023 (YOY change):

  • Nissan Ariya: 13,464 (up 6,599%)
  • Nissan Leaf: 7,152 (down 41%)
  • Total: 20,616 (up 69%) and 2.5% share

Cumulatively, Nissan finally crossed 200,000 EVs in the U.S. (since December 2010), which once was a threshold for the $7,500 federal tax credit and the company’s annual Leaf sales ambition (150,000-200,000 Leafs).


Nissan recently announced pricing for the 2024 Nissan Ariya model, which will be up to $6,000 less expensive than before. The entry-level version starts at an MSRP of $39,590 (plus $1,390 DST). This should help to attract customers in the highly competitive crossover/SUV segment and maybe increase EV sales compared to 2023.

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