Lookers Leeds and Gateshead win Ford President awards

By automotive-mag.com 3 Min Read

Two Lookers dealerships have won Ford President’s Awards in recognition of their customer experience and functional expertise.

Lookers Ford Gateshead and Lookers Ford Leeds have received the accolade, with judges ranking dealerships on areas including surpassing sales goals, high levels of customer satisfaction and overall experience.

Lookers Ford Leeds also won the award in 2022. Rob Dier, franchise director at Lookers Ford, said: “In what is an incredibly competitive industry, it is more crucial than ever that customer experience is of the highest standard.

“That’s why we are so thrilled that not just one, but two Lookers dealerships have been honoured with a 2023 Ford President’s Award.

Adam Devoy, General Manager at Lookers Ford Leeds, said: “We’re thrilled to receive such prestigious recognition for the second year in a row from one of the best-known car brands in the world, which is proof once again that hard work and dedication to the highest standards of customer experience is a sure-fire recipe for success.

“I’d like to extend my congratulations to everyone in the team here in Leeds, and to our colleagues in Gateshead for their incredible achievement.”

Matt Potts, general manager at Lookers Gateshead, added: “It’s great to see the hard work and dedication of our highly committed teams recognised in this way.”

The 2023 contest was based on a range of metrics measuring the delivery of exceptional customer experience and functional expertise, including Follow Up after deliver and service as well as concern resolution.

Founded in 1908, represents 33 volume and premium car manufacturers across 150 franchised locations.


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